João Loureiro Rodrigues is Chief Sustainability Officer at Universidade NOVA de Lisboa. He is also Teaching Assistant and Impact and Sustainability Consultant at Nova School of Business and Economics. His work is focused on entrepreneurship and innovation with impact, impact assessment and sustainability. Graduated and Master in Economics from Nova School of Business and Economics, he worked 12 years in the banking industry as a trader, portfolio manager and derivatives sales. João is also a social entrepreneur after the foundation of WACT – WE ARE CHANGING TOGHETHER in 2007.