Hugo Soares leads the SMB sales group in EMEA at OutSystems. Starting his career in 1999 as an IT systems administrator in 2004, he embraced a new adventure in France where he performs various roles in sales, thus acquiring extensive experience in different markets and geographies with well-established multinational IT companies such as Oracle, Symantec and Dell. The ability to adapt is the biggest key to success. Companies succeed when they know how to adapt to industry and market changes while incorporating new technologies into their operations and customers.