Invited Assistant Professor at the Faculty of Economics of the University of Porto in the area of ??Marketing and Strategy since 2016, having previously worked at Nova SBE, IPAM and Porto Business School as a teacher and in management positions, along with 10 years of experience in the group Sonae. Specialist in Child Consumer Behavior, to which she has dedicated her research since 1999, related to the themes of Childhood obesity, materialism and the use of digital and new media by children and young people. Explores the area of ??personal and professional development of adults, children and adolescents since 2009, having already developed workshops with adolescents and young adults at Nova SBE and Sciences Po Grenoble and co-coordinated the soft skills development workshops at the Lisbon MBA. Lover of sports and contact with nature, she is a practitioner of Triathlon and Yoga, and works every day to make the world a little better, defending a model of Conscious Capitalism and positive and socially responsible Marketing.?