Hugo de Sousa is a digital entrepreneur and corporate innovation expert. Hugo leads IBK – Kaizen Institute Western Europe Centre of Excellence for Growth Innovation – and teaches Strategic Business Analytics in London at Bayes Business School, City University of London. His career includes a diverse list of well-known companies, consultancies and Public Service entities, including Capita Plc, BearingPoint, Lionbridge, Arthur D. Little, "); border-bottom: 1px solid transparent; background-size: 5px; text-align: justify; font-kerning: normal; line-height: 15px; vertical-align: 0.518333px;">Gfi and Portuguese Government Justice and Tourism sectors. On the 26th of February Hugo sparked wehelpukraine.org after a call to action posted on LinkedIn. The platform was developed by 300+ volunteers, helped thousands of people in just a couple of weeks, and it was recommended by Portugal’s President, Marcelo Rebelo de Sousa.