Inês Ruvina holds a degree in Economics from the Faculdade de Economia da Universidade do Porto and a CEMS Masters in International Management from Nova SBE and Alto University School of Business (Helsinki, Finland). She has more than 10 years of experience in digital business, including at Amazon, where she is responsible for the Portuguese customer experience. Previously, she worked in Customer Insights, Business Intelligence for the Spanish and Italian markets, and was the first Marketing Manager of the Amazon Prime program for these countries. She has also experience in digital marketing at Google and Unibail-Rodamco-Westfield. She collaborates with Nova SBE in executive programs in areas such as customer-centricity, digital marketing, big data, Business Intelligence, and digital business.