Carmen Lages
Carmen Lages
Professor Associado com Agregação
Marketing
Leadership for Impact Knowledge Center

Professora Associada com Agregação na Nova SBE. Carmen obteve seu dourotamento em Marketing pela Warwick Business School, Inglaterra. Investigação publicada em revistas científicas como Journal of Business Ethics, Sociology of Health & Illness, Journal of Business Research, Journal of International Marketing, Industrial Marketing Management e European Journal of Marketing. Co-fundadora do Leadership for Impact KC e Diretora Académica do repetivo Programa Leapfrog.

2001 - Doutoramento em Marketing e Comunicação Empresarial pela Warwick Business School (Universidade de Warwick, Inglaterra).

1996 - Mestrado em Comunicação de Marketing, Universidade de Bournemouth, Inglaterra.

1995 - Bacharelato em Relações Públicas, ISMAI, Instituto Superior da Maia, Portugal.

Interesses de investigação atuais incluem o papel do marketing no Empreendedorismo Social e no Impacto Social, e na obtenção de legitimidade por categorias de mercado marginalizadas (como por exemplo, MCA, Medicina Complementar e Alternativa). Investigadora principal do projeto financiado pela FCT intitulado "Escolhendo um Modelo de Negócios no Contexto do Empreendedorismo Social".

  • Lancastre, Filipa, Lages, Carmen, Santos, Filipe (2024). Social entrepreneurship as a family resemblance concept with distinct ethical views. Journal of Business Ethics, 191, 611-632.
  • Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen (2023). Complementary and alternative medicine legitimation efforts in a hostile environment: The case of Portugal. Sociology of Health and Illness, 45 (4), 890-913.
  • Bicho, Marta, Nikolaeva, Ralitza, Ferreira, Fernando A.F., Lages, Carmen (2022). Perceived success of hybrid microorganizations in a contested category. Journal of Small Business Management, 60 (4), 859-891.
  • Dias, José António, Dias, José G., Lages, Carmen (2017). Can negative characters in soap operas be positive for product placement?. Journal of Business Research, 71, 125-132.
  • da Silveira, Catherine, Lages, Carmen, Simões, Cláudia (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66 (1), 28-36.
  • Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2013). Export market exploitation and exploration and performance: linear, moderated, complementary and non-linear effects. International Marketing Review, 30 (3), 211-230.
  • Hortinha, Paula, Lages, Carmen, Lages, Luís Filipe (2011). The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance. Journal Of International Marketing, 19 (3), 36-58.
  • Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2011). Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach. Industrial Marketing Management, 40 (8), 1274-1284.
  • Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2011). Innovative capabilities: Their drivers and effects on current and future performance. Journal of Business Research, 64 (11), 1157-1161.
  • Lages, Luís Filipe, Lancastre, Andrew, Lages, Carmen (2008). The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice. Industrial Marketing Management, 37 (6), 686-697.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). European managers' perspective on export performance determinants. Journal of Euromarketing, 15 (2), 75-92.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). Main consequences of prior export performance results: An exploratory study of European exporters. Journal of Euromarketing, 15 (4), 57-75.
  • Lages, Carmen, Lages, Luis Filipe (2005). Antecedents of managerial public relations: A structural model examination. European Journal Of Marketing, 39 (1-2), 110-128.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2005). Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard. Journal Of International Marketing, 13 (3), 79-104.
  • Lages, Carmen, Lages, Cristiana Raquel, Lages, Luis Filipe (2005). The RELQUAL scale: A measure of relationship quality in export market ventures. Journal of Business Research, 58 (8), 1040-1048.
  • Lages, Carmen, Simkin, Lyndon (2003). The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels. European Journal Of Marketing, 37 (1/2), 298-328.
  • Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen (2019). Social enterprise legitimacy in a hostile market. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 153-165.
  • Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen, Ferreira, Fernando A.F. (2018). Exploring the success factors of hybrid micro-enterprises. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 177-188.
  • Nikolaeva, Ralitza, Dudik, Anna, Lages, Carmen (2018). Implementing an inaugural sustainability reporting process: An abstract. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 49-50.
  • da Silveira, Catherine, Simões, Cláudia, Dibb, Sally, Lages, Carmen (2017). Brand identity in a context of cocreation: When consumers drive brand identity changes (an abstract). Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 643-644.
  • Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen (2016). Positioning as strategic balance: The case of complementary and alternative medicine (CAM)—a structured abstract. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 141-147.