David Gomulya, da Lee Kong Chian School of Business, vai apresentar o seu trabalho de investigação.

Threat Rigidity or Complexity? Organizational Responses to Product Quality Threats

We examine when product quality threats trigger delayed versus rapid organizational responses. Building on threat rigidity theory and attention-based views, we conceptualize threat complexity as the scope of quality problems across a firm's product portfolio, operationalized as the number of distinct vehicle models implicated by complaint clusters. We argue that multi-model scope heightens diagnostic, coordination, and attentional demands that slow recalls, but that organizational attention capacity can attenuate this delay by providing the infrastructure for distributed search and cross-unit integration. Using 72,338 model-component-year observations for publicly traded automotive manufacturers and Cox proportional hazard models, we find that: (1) threat complexity significantly reduces recall hazard rates (slower responses); (2) firm attention capacity slows responses in simple, localized threat contexts; but (3) yields faster responses to complex threats. We extend the literature by examining threat complexity and the moderating role of organizational attention capacity. Our results demonstrate how organizational size can change from friction to facilitation under increasing threat complexity, offering implications for the design of attention infrastructures in crisis management.