Programs

Master's in Management

The Program

Master’s in Management

The Nova SBE Master’s in Management is a 3* semester program designed for students from any graduate background wishing to gain a management education.

In Year 1 (first and second semester), the program offers core courses, areas of expertise, electives, and professional development modules, where you can choose specific subjects that best suit your academic and professional goals. It's a customizable learning experience, so you can align your education and professional skills to excel in what you are good at.

In Year 2 (third semester), students complete their Master’s work project, which is equivalent to a Master's thesis.

*An additional semester may be required in case of Exchange Semester.

Note: Please refer to the "Apply" section in order to learn more about your eligibility for this program.

Week 1 

  • Discovery Week


1st Semester (30 ECTS)

  • Mandatory Courses
  • Electives
  • Professional Development Modules
  • Study Trips
  • Career Development Program - Mastering Your Career
  • Mentoring Program
  • Regular Seminars, Networking Events, Business Forum, Conferences
     

2nd Semester (30 ECTS)

  • Mandatory Courses
  • Electives
  • Professional Development Modules
  • Study Trips
  • Regular Seminars, Networking Events, Business Forum, Conferences


3rd Semester (30 ECTS)

  • Work Project
  • Regular Seminars, Networking Events, Business Forum, Conferences

     

* Please note that for the academic year of 2022/2023 this information may be subject to changes.

  • Finance
  • Human Resources
  • Marketing
  • ​Statistics
  • Strategy

* Please note that for the academic year of 2022/2023 this information may be subject to changes.

Sustainability

“Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs" (United Nations World Commission on Environment and Development, 1987).

To ensure global sustainability over time, the green transition focuses on responding to the challenges of climate change and environmental degradation but also to the need to work for an economic and societal transformation, integrating all three pillars of sustainable development – economic, social and environmental.

That is the goal of this Area of Expertise, which will be taught in partnership with Nova’s School of Science and Technology (FCT). This area of expertise is common to the Master’s programs in Management, Economics and Finance.

  • Fundamentals on Environment and Sustainability
  • Energy and Climate Change
  • Sustainability Evaluation of Policies, Plans and Projects
  • Sustainability in Organizations
  • Impact Investments
  • Sustainable International Business
  • Corporate Social Responsibility
  • Performance and Progress
  • Leading Social Enterprises with impact in International Development
  • System Change
  • Sustainable Operations
  • Design Thinking for Social Innovation
  • Circular Economy:  Eliminate, Circulate and Regenerate
  • Business Ethics
  • Diversity and Inclusion
  • Applied Social Entrepreneurship
  • Performance And Progress
  • Social Marketing
  • Corporate Governance
     
Accounting and auditing

Would you like to work in Management Accounting and Control, Auditing and Corporate Taxation areas? Take a look at these courses:

  • Applied Corporate Finance
  • Auditing
  • Financial Management
  • Financial Statement Analysis
  • International Taxation
  • Management Control Systems
  • Managerial Accounting
Business and data analytics 

Data is shaping the digital future. For today's business executive is crucial to understand and interpret data to find better business solutions. A strong background in mathematics and applied statistics is required so that students will be able to analyze large data sets and translate them to support grounded strategic decisions.

  • Computational Thinking and Data Science
  • Data Curation 
  • Data Visualization
  • Introduction to Programming
  • Machine Learning   
  • Numerical Methods and MatLab

 

Digital Business 

Digital is a core strategic tool. You will get your mind (and hands) in different areas in which managers can leverage from technology to improve sales, performance, and productivity in core areas.

  • Big Data Analysis
  • Digital Marketing
  • Digital Strategy and Transformation
  • E-Commerce
  • Innovation and Value Creation Wheel
  • Introduction to Programming
  • Open Innovation
  • Technology Strategy

 

Financial management

Financial resources, cost efficiency and effectiveness, are management subjects that make you work better and harder. Check the following courses for a career in Corporate Finance.

  • Applied Corporate Finance
  • Auditing
  • Banking
  • Entrepreneurial Finance & Venture Capital
  • Financial Management
  • Financial Statement Analysis
  • Futures and Options
  • Mergers, Acquisitions, Restructuring
  • Private Equity
 
Hospitality & Customer Experience, in partnership with Westmont Hospitality Group 

Within this area of expertise, students can develop and manage customer-focused organizations, leading the development of new customer experience solutions and innovative new businesses based on the principles of hospitality.

Hospitality & Customer Experience students will have the opportunity to participate in classes, talks and seminars taught and presented by professors and international consultants in Hospitality & Customer Experience, by national and international leaders of the tourism and hospitality industry, as well as by executives with knowledge and practice in customer experience in organizations in sectors such as banking, healthcare, entertainment, technology, sports and retail.

This integrated and innovative approach, combining academic knowledge with a strong connection to the industry and practical experience, will give students a set of skills and necessary tools to pursue a career linked to innovation and customer experience in different sectors.

Do you want to know how to incorporate the hospitality and customer experience principles into business operations and how to create and develop new ideas and services to optimize the customer experience through an innovative program? See the mandatory courses:

  • Introduction to Hospitality & Tourism Industry
  • Digital Transformation in Hospitality
  • Hospitality Operations Management
  • Hospitality & CX Innovation Fundamentals
  • Service Excellence
  • Revenue Management
  • Hospitality Expansion & Internationalization
  • Applied Hospitality & CX Innovation

The area of expertise in Hospitality & Customer Experience also includes a complementary innovation program that will guide students on an entrepreneurial journey where they can develop creativity and their entrepreneurial skills, develop their own projects and even potentially start their own businesses.

The Westmont Institute of Tourism & Hospitality team will support the students in the development of their innovation projects through regular contact with relevant corporate partners. 

This area is only available for students that submit their application on the Fall intake, and got accepted on it.

This area cannot be coupled with a Double Degree, CEMS MIM, exchange and/or other areas of expertise.

If you wish to know more please contact the Admissions Office and, when applying, do not forget to tick your interest in this area of expertise.
 

Innovation and entrepreneurship 

Do you want to be the next Richard Branson or Elon Musk? These courses will help you start your career as an entrepreneur. Test whether an innovative idea, product or processes will be demanded by customers, how to finance start-up ventures and innovation projects, and how to sell and market new products and services into national and international marketplaces.

  • Applied Entrepreneurship
  • Applied Social Entrepreneurship
  • Business Model Innovation
  • Digital Strategy and Transformation
  • Entrepreneurial Finance & Venture Capital
  • Entrepreneurship
  • Innovation and Value Creation Wheel
  • Innovation Management
  • Open Innovation
  • Product Design and Development
  • Science-Based Entrepreneurship and Innovation
  • Venture Simulation

 

Marketing 

If you like to communicate, launch and improve products and services, deliver superior customer value, the Marketing expertise area may be the right one for you. Take a look at the following courses:

  • Advanced Branding and Brand Development
  • Brand Management
  • Brand Management for Hospitality
  • Brands and Marketing in Asia's Emerging Markets
  • Consumer and Managerial Decision Making
  • Consumer Behavior
  • Cross-Cultural Issues for Marketing
  • Customer Relationship Management
  • Digital Marketing
  • Digital Strategy and Transformation
  • E-Commerce
  • Innovation and Value Creation Wheel
  • Integrated Marketing Communications
  • International Marketing Strategy
  • Luxury and Fashion Marketing
  • Marketing Analytics
  • Methods for Applied Business Problems
  • Product Design and Development
  • Sales & Retailing
  • Social Media Marketing
  • Special Project L'Oreal Brandstorm
  • Tourism Marketing
  • WPP Master Class

 

Operations management 

Can you develop and implement techniques to improve business processes and production? With these courses, you will. Tackles such issues as business process re-engineering, quality management, improving customer service, inventory systems, managing manufacturing, supply chain management, and project management.

  • Global Supply Chain Management
  • Hospitality Operations
  • Innovation and Value Creation Wheel
  • Modeling Business Decisions for Operations 
  • Operations Management
  • Operations Strategy
  • Project Management
  • Quality Management
  • Service Management
  • Technology Strategy

 

Sports Management

The Sports Management Area of Expertise aims at providing students with the theoretical knowledge, skills, network and personal attributes to build a career in the sports industry. The students benefit from our in-house world renowned management expertise and of the our main partner, the Portuguese Football Association and many other leading international sport organisations institutions that provide internship opportunities.

  • Applied Sports Projects 
  • Sports Career Seminar Series  
  • Applied Quantitative Studies
  • Applied Qualitative Studies
  • Big Data Analysis 
  • International Events Management

     
Strategy and international business 

Do you see the world as a big marketplace? This expertise area will help you understand customers and competitors, their strengths and weaknesses, the complex business and institutional environments, and the existing resource constraints, on an international scale.

  • Brands and Marketing in Asia's Emerging Markets
  • Business Model Innovation
  • Business Strategy and Practice
  • Competition Policy
  • Corporate Strategy and Transformation
  • Digital Strategy and Transformation
  • Doing Business in China
  • Doing Business in Emerging Markets
  • E-Commerce
  • Family Business
  • Geoeconomics and International Relations
  • Global Supply Chain Management
  • Innovation and Value Creation Wheel
  • International Business
  • International Events Management
  • Negotiation
  • Persuasion and Negotiation
  • Small Business Management
  • Strategic Foresight and Scenario Planning
  • Strategy Consulting
  • Strategy Implementation
  • Sustainable International Business
  • Technology Strategy

 

*Please take note of the following:
— Students can qualify for only one area of expertise, but it is not mandatory for students to choose one. 
— Areas of expertise and respective courses might be subject to change from one academic year to the next. 
— Some courses might not be offered every academic year. 
— Students may attend elective courses from other Master’s programs, subject to availability.
— Please note that for the academic year of 2022/2023 this information may be subject to changes.

Streams in some areas of expertise

Nova SBE offers four Streams: Entrepreneurship Streams, Integrated Marketing Communication, Luxury Management, and Strategy.

These Streams allow students to deepen their knowledge and experience in specific areas and, simultaneously, take the core subjects of the master's program in management. In the first two semesters, streams combine functional areas of knowledge such as strategy, marketing, finance, human resources and statistics - allowing students to develop an integrated perspective of management across essential disciplines – with disciplines specifically related to the area of ​​each stream. The third semester is dedicated to the Work Project, developed by the students in each stream under the supervision of an expert in the field. 

Two examples of Streams:

The Stream in Integrated Marketing Communications

This Stream combines a set of subjects in which students develop their Marketing Communication skills and apply them intensively in real projects. The stream is given in cooperation with partner WPP, the largest creative transformation company in the world, which comprises agencies such as Gray Global Group, Ogilvy, Young & Rubicam, J. Walter Thompson and Hill & Knowlton (among others).
The stream involves a sequence of cohesive blocks – Master's Marketing disciplines, Masterclasses taught by WPP's senior agency management teams, and field labs working on projects from different companies (recent examples include FOX Networks Group, Sumol + Compal and EDP). Stream students have automatic, priority access to Marketing Field Labs.
This stream prepares students to occupy prominent positions in the Marketing area, both in an agency and side by side with the client (production, service provision and shopkeepers).

The Stream in Luxury Management

The Luxury Management Stream is the first step to a successful career in the Luxury, Fashion or/and High Premium Sectors. It is directed to students who demonstrate a high motivation and interest for those sectors.

The fixed study plan combines courses (Luxury and Fashion Marketing; Brand Management) and seminars (Seminar in Luxury Management) in which students develop their skills in the Luxury/Premium/Fashion fields and apply them in real projects, with the acquisition of a solid knowledge in Management . Over the Program, students interact with executives and international experts in the fields of luxury and fashion (LVMH, Richemont, L'Oréal, Farfetch, Leading Luxury second hand Tech companies)

In the third Semester, students develop a Field Lab (Group Consulting Project) for prominent companies in the Luxury and the Fashion Sectors, such as L’Oreal Luxe, Chanel, Cartier (Richemont), Montblanc (Richemont), Boutique dos Relógios or Reflaunt (leading start up in Fashion circular economy).

Placement: Students from the Stream in Luxury are now working for companies such as LVMH, Mytheresa and L’Oreal Luxe. 

*Please note that for the academic year of 2022/2023 this information may be subject to changes.
*Students who attend the workstreams cannot combine it with Double Degrees, CEMS, exchange and/or other specialization areas.
Double Degrees can only be combined with the following Master’s: Master’s in Economics, International Master’s in Finance and International Master’s in Management.
*Workstrems are only available to students who have started their studies and have been accepted to Fall Intake

  • Advanced Branding & Brand Development
  • Algorithmic Governance
  • Applied Corporate Finance
  • Applied Entrepreneurship
  • Applied Social Entrepreneurship
  • Asian Brands
  • Asset Management
  • Auditing
  • Banking
  • Big Data Analysis
  • Blockchain Fundamentals
  • Brand Management
  • Brand Management for Hospitality
  • Brands and Marketing in Asia’s emergent markets
  • Business Model Innovation
  • Business Models for Sustainability
  • Business Strategy and Practice
  • Competition Policy
  • Competitive Strategy: an analytical approach 
  • Computational Thinking and Data Science (includes Applied Statistics) 
  • Consumer and Managerial Decision Making
  • Consumer Behavior
  • Corporate Governance
  • Corporate Social Responsibility
  • Corporate Strategy and Transformation
  • Corporate Valuation
  • Cracking the Sales Code
  • Cross-Cultural Issues for Marketing
  • Customer Experience and Service Excellence
  • Customer Relationship Management
  • Data Analytics for Finance
  • Data Curation 
  • Data Visualization
  • Derivatives
  • Design Thinking for Social Innovation
  • Digital Marketing
  • Digital Strategy and Transformation
  • Doing Business in China
  • Doing Business in Emerging Markets
  • E-Commerce
  • Economics of Education
  • Economics of Health and Health Care
  • Economics of Health Systems
  • Entrepreneurial Finance & Venture Capital
  • Entrepreneurial Strategy
  • Entrepreneurship
  • Evidence-based practices for wellbeing
  • Family Business
  • Financial Crises in History
  • Financial Statement Analysis
  • Fintech Ventures
  • Futures and Options
  • Geoeconomics and International Relations
  • Hospitality Operations
  • Impact Investments
  • Impact Venture Capital
  • Innovation and Value Creation Wheel
  • Innovation Management
  • Integrated Marketing Communications
  • International Business
  • International Events Management
  • International Marketing Strategy
  • International Tourism Policy
  • Introduction to Hospitality Industry
  • Introduction to Programming
  • Investments
  • Leadership and Change Management
  • Leading Social Enterprises with impact in International Development
  • Luxury and Fashion Marketing
  • Luxury Seminar
  • Machine Learning   
  • Management in the Public Sector
  • Management of Non-Profit Organizations
  • Marketing Analytics
  • Mergers, Acquisitions, Restructuring
  • Methods for Applied Business Problems
  • Modeling Managerial Decisions for Operations
  • Negotiation
  • Network Analytics
  • Open Innovation
  • Operations Management
  • Operations Strategy
  • Performance and Progress
  • Persuasion and Negotiation
  • Pricing Strategies
  • Principles of Shopper Marketing
  • Private Equity
  • Product Design and Development
  • Project Management
  • Quality Management
  • Revenue Management
  • Risks and Crises Management
  • Sales & Retailing
  • Science-Based Entrepreneurship and Innovation
  • Small Business Management
  • Social Marketing
  • Social Media Marketing
  • Special Project L'Oreal Brandstorm
  • Strategic Costing
  • Strategic Foresight and Scenario Planning
  • Strategic Planning & Control 
  • Strategy Consulting
  • Strategy Implementation
  • Sustainable International Business
  • Sustainable Operations
  • Sustainable Smart Mobility
  • System Change
  • Talent Development
  • Technology Strategy
  • The Business of Space
  • Tourism Marketing
  • Value-Based Health Care
  • Venture Simulation
  • WPP Master Class

* Please note that for the academic year of 2022/2023 this information may be subject to changes.

  • Quantitative skills

Learning to analyze data.
 

  • Ethics

Thinking about ethical challenges.
 

  • Corporate links/internationalization

Building knowledge about business environment and international careers.
 

  • Communication and creativity

Thinking outside the box and improving communications skills.

 

* Please note that for the academic year of 2022/2023 this information may be subject to changes.

What’s at the finish line?

The Work Project

As part of the degree requirement, students must carry out a work project (thesis) in their final semester. There are three formats available:

Field Lab
Students focus on a specific theme or topic of more applied nature to propose solutions to solve an existing local real-world problem in a specific setting (group setting).

Directed Research Internship
Students carry out a problem-based issue to help address an identifiable problem in a company setting relevant to the course of study.

Directed Research*
Students showcase their knowledge and expertise by investigating a research problem of scientific nature in a relevant area of interest.

* This format is generally reserved for those intending on pursuing their studies

ECTS this, ECTS that

How does the grading system work?

Grading is based upon the European Credit Transfer System (ECTS), a grading scale developed to better understand and compare grades given, according to different national systems. 

We did the math for you and the awarding of ECTS grades breaks down as follows:

30 ECTS
in Mandatory Courses including the Mastering Your Career Activities
(Bridging courses not included)

28 ECTS
in Elective Courses (minimum)

2 ECTS
in Professional Development Modules

Ready to write new chapters of your story?

Ready to write new chapters of your story?

Attend one of our many Master’s Talks and learn all about this program, its Academic Director, the teams that can help you journey your way to Nova SBE and clarify any doubts you may have.