Sara da Fonseca is a versatile leader with over 25 years of experience in senior roles across multinational organizations. She is currently engaged in personal investment projects and works as a coach, mentor, and strategic advisor, supporting leaders and organizations through digital and cultural transformation.
She also serves as a Non-Executive Director at Banco Invest.
Throughout her career, she has built a solid track record in strategy, leadership, human resources, analytics, and artificial intelligence applied to management.
During her 16 years at Banco Santander, she led a major organizational transformation as Head of HR & Organization, aligning people strategy with business objectives and fostering a culture of accountability, collaboration, and continuous learning.
She also served as Chief of Staff to the CEO and Senior Director of Client Development & CRM, roles in which she coordinated multidisciplinary teams and excellence programs in customer experience and talent development.
Earlier in her career, she held leadership positions in consulting and technology companies, strengthening her expertise in scientific marketing, data analysis, and customer relationship management.
At Nova SBE Executive Education, she shares her expertise on topics such as leadership, organizational culture, and change management.
Combining executive experience, strategic thinking, and empathy, Sara da Fonseca inspires leaders and organizations to foster cultures of learning, trust, and sustainable impact.