Rui Cortes is the founder of Lean Health Portugal and has 16 years of experience in the pharmaceutical industry. He has a degree in Marketing, a post-graduate degree in Economics and Health Management, and is a Ph.D. student in Public Health at ENSP. He has a strong passion for customers and strategic thinking. He has developed a strong experience in anticipating NHS barriers and market needs. He has created strong relationships with senior NHS clients such as Regional Health Authorities. His core competencies are market access, change management, organizational effectiveness, and cross-functional team management.?