Adept with first digital technologies and industrial design, Boris Petrovitch Njegosh, graduate of the National School of Decorative Arts in Paris (ENSAD), is certified in user experience and ecodesign of digital services. He joined the Renault Group in 2010 as Digital Creative Director in order to ensure the transition with user experience with mobile design. At the same time, he founded an internal digital innovation laboratory to ensure new technologies monitoring and to feed the digital vision of the Renault-Nissan Alliance brands. After collaborating on all of the major group's IT projects,he founded in 2015 Rocket Labs, an independent innovation and collective intelligence agency dedicated to the digital transformation of blue-chip companies such as Airbus, Ratp, Crédit Agricole or Capgemini. In 2019, he founded and chaired an endowment fund dedicated to ecological transitions combining low-tech and digital innovation. Certified in Product Design and Product Management by the Thiga Academy, he raised several great digital products to life for major companies. Certified by the Responsible Digital Institute, he was trained by the father of Green IT in France, Frédéric Bordage.