Sandra Loureiro & João Guerreiro, from ISCTE-IUL, will present their research. 

Silent Economy: The New Paradigm of Generative AI

Silent Economy is a new paradigm presented in the book “Silent Economy: The New Paradigm of Generative AI”, which explores the evolution of artificial intelligence (AI) and its wide-ranging impacts. Beginning with the concept of the silent economy, authors trace the development of AI from its early stages to the present, highlighting the emergence of generative AI. The narrative examines how AI influences organizational culture, societal well-being, and business decisions at strategic, tactical, and operational levels. Authors also analyze the evolving dynamics of the workplace, consumer behavior, and AI's ethical and legal implications. Finally, authors offer thoughtful reflections on future generations of AI, presenting a comprehensive and insightful perspective on this transformative technology.