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Code 1212
Course Global Business Environment
Semester First and Second
ECTS Credit Units 7,5
Course taught in English Yes
Available for Exchange Students Yes
Requirements Mandatory Precedence:
1101. Principles of Macroeconomics 1200. Principles of Management
Regents Luís Brites Pereira
Course Aim The aim of Global Business Environment (1212) is for students to discover and understand the complexity of the international business environment by studying key economic, institutional and political factors that affect global trade and investment. After completing the course, students will be able to think critically about the global business world and also act independently in it when pursuing their professional interests, management or otherwise.
In practice, the course provides students with knowledge about WHAT environmental factors they must consider when developing and managing their global business projects. As such, it complements International Management (1211), which teaches students HOW to design and implement management strategies when a firm decides to enter the global market. Students will also develop their analytical, communicational and organisational skills during the course, which will stand them in good stead for the world of work.
Program content
  1. Globalisation & Governance – Discuss globalisation and its drivers, merits and drawbacks. Address also globalisation’s impact on income, growth & development policies and discuss possible governance solutions;
  2. Global Political Economy – Discuss country differences and how they affect country competitiveness, growth & business-friendly policies. Consider also international relations to discuss the current geopolitical environment as well as Portuguese foreign policy;
  3. Global Trade & Investment – Review international trade and investment theories, and discuss their implications for global business;
  4. Global Monetary System – Review exchange rate theories, monetary policies and the international monetary system, and discuss their implications for global business;
  5. Global Business Strategy – Discuss global business strategy in light of international opportunities and trends, as well as Portugal’s competitiveness.