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Highlights

Livingthefuture2018

Nova SBE - Living the Future

Living the future is a week-long summer program aimed at high school students from different countries, graduating in 2018, 2019 or 2020, interested in taking a Bachelor Degree in Economics or Management at a World Class University. Nova SBE is looking for you! Are you ready to take on the challenge of a lifetime?

The Lisbon Experience

The Lisbon Experience: Entrepreneurship & Social Innovation aims to be an immersion exercise in which students will be able to experience the academic excellence of our faculty and the entrepreneurial ecosystem of Lisbon.

NovaSBE-OpenExecutiveMBA

The Lisbon MBA Executive 2018-20 - Applications

The applications for The Lisbon MBA Executive 2018-20 are now open. Make a difference.

MBA-2019

The Lisbon MBA International Full Time 2019 - Applications

The applications for The Lisbon International Full Time MBA 2019 are now open. Apply now.

Code 1207
Course Strategy
Semester First and Second
ECTS Credit Units 7,5
Course taught in English Yes
Available for Exchange Students Yes
Requirements Mandatory Precedence:
1100. Principles of Microeconomics 1200. Principles of Management
Regents Afonso Almeida Costa
Course Aim Why are some firms more successful than others? The objective of this course is to answer this important (and complex) question. To do so, we will seek to identify the main factors driving persistent firm performance differences, by using a diverse set of analytical tools and concepts.
We will focus on important factors such as market size, industry structure, and competition; the ways in which firms can build a competitive advantage by creating more value than their competitors; how firms can sustain a competitive advantage over time; the role of corporate strategy and the definition of firm boundaries; and the importance of aligning structure and systems, and culture and values for successful strategy execution.
The essence of strategy analysis is the skilful application of tools and concepts to specific business situations. Learning the tools and concepts introduced in the theoretical sessions and practicing their application is thus critical and constitutes the basis of this course.
Program content
  1. Introduction
  2. Competitive strategy: 2.1 Microeconomic models of strategic interaction: Capacity and price competition; Competitive dynamics 2.2 Market size, industry structure, and competition 2.3 Creating and sustaining competitive advantage: Value creation and competitive advantage; Strategies for building competitive advantage; Value innovation through Blue Ocean Strategy; Sustainability of competitive advantage: Mechanisms; Competing in the new (?) economy: Creating and sustaining competitive advantage with network externalities
  3. Corporate strategy: Firm scope; To grow or not to grow? (And how to grow?); Vertical integration
  4. Strategy execution: Alignment: Structure and systems, culture and values
  5. Strategy in action: Special session: “Case presentation by The Boston Consulting Group”
  6. Review