|Semester||First and Second|
|ECTS Credit Units||7,5|
|Course taught in English||Yes|
|Available for Exchange Students||Yes|
1100. Principles of Microeconomics 1200. Principles of Management
|Regents||Afonso Almeida Costa|
|Course Aim||Why are some firms more successful than others? The objective of this course is to answer this important (and complex) question. To do so, we will seek to identify the main factors driving persistent firm performance differences, by using a diverse set of analytical tools and concepts.
We will focus on important factors such as market size, industry structure, and competition; the ways in which firms can build a competitive advantage by creating more value than their competitors; how firms can sustain a competitive advantage over time; the role of corporate strategy and the definition of firm boundaries; and the importance of aligning structure and systems, and culture and values for successful strategy execution.
The essence of strategy analysis is the skilful application of tools and concepts to specific business situations. Learning the tools and concepts introduced in the theoretical sessions and practicing their application is thus critical and constitutes the basis of this course.