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Code 1204
Course Marketing
Semester First and Second
ECTS Credit Units 7,5
Course taught in English Yes
Available for Exchange Students Yes
Requirements Mandatory Precedence:
1200. Principles of Management
Regents Carmen Lages
Course Aim The marketing course covers the main principles, concepts and steps behind the development of a marketing plan, tackles a wide range of business problems, explores in detail the tools of a marketing plan, outlining the way in which an organization can deal with different types of customers across different types of markets in order to balance short and long-term performance in both domestic and international operations.
Program content
  1. Main Concepts in Marketing
  2. The Marketing Plan
  3. Situation Analysis
  4. Strategy
  5. Marketing Mix for Goods
  6. Extended Marketing Mix for Services
  7. Implementation and Control