Nova School of Business and Economics will resume Masterclasses with one of the largest publicity and marketing groups in the world – the WPP Group. WPP’s contribution aims to deepen the expertise they have on digital transformation by having prestigious professionals come to Nova SBE and share their knowledge, experiences, and insight on the company’s identity and management.
With these Masterclasses, Nova SBE presents students a detailed and rigorous perspective about the latest media, publicity and data tendencies, hence contributing to a more complete academic training.
The first Masterclass of the year will take next October 11th and will have J. Walter Thompson Lisboa’s CEO, Susana Carvalho, as the main speaker. Susana has a degree in Social Communication from Universidade Nova de Lisboa and has worked in advertising in several multinational agencies. Susana’s Masterclass will take place in room A223 and will have as subject “Love, Money or Friends?”.