Nova SBE will have a new WPP Masterclass

by Nova SBE.

cesar valencoso

As part of the Career Services Program, Nova School of Business and Economics will promote another Masterclass with WPP. This time, WPP discusses how brands grow and the strategies they use to cement their consumers’ loyalty. However, the reality of the markets nowadays shows that virtually no brand can increase its consumers’ loyalty based solely on an emotional connection. That’s why, next November 8th, Nova SBE will welcome César Valencoso, Consumer Insights Director at Kantar Worldpanel.

With over 60 years in the business, a team of 3500 people and services that cover 60 countries, Kantar Worldpanel is a leading global company dedicated to consumer knowledge and insight. This group covers diverse areas such as FMCG (Fast-moving Consumer Goods), Modern Distribution, Textiles, Fuel, Baby Products, and Media, and combines a continuous monitoring of the market with advanced analysis and personalized solutions for all brands. César is an expert in consumer trends and knows perfectly well which are the buying and consumption habits of the Spanish population. César spent most of his career at Kantar Worldpanel and works now as a Consumer Insights Director.

His Masterclass will take place in room A13, at 5:30 p.m., and will have as subject “How Brands Grow.” To attend, you must register here.

*which not only includes a close connection with the corporate world (through models such as presentations, business forums, study trips, etc.), but also gives special attention to mentorship programs with former students, career workshops, counselling sessions, and online tools to search job offers.