Faculty & Research

Global Marketing

 

COURSE AIMS

Starting with an overview of Marketing strategy and implementation, students dive into research and consumer intelligence tools that will allow them to understand the market in their future careers. By learning to design marketing communications via design thinking, students are exposed to the innovative and creative new ways to develop global marketing in campaigns worldwide.

Each week is approached one different subject.

Students also have a Career Module of 0.5 ECTS that features two parts:
- The first part is completed online and consists on taking and reflecting on the results of careers’ and other types of tests, and reflecting on career development.
- The second consists on visiting a company, giving participants the opportunity to gather first hand information from managers and experts from large international institutions.

Check the syllabus below:


  • Marketing Across Cultures | 2,5 ECTS

    This is an introductory course to global marketing that examines the role of culture when managers decide to market beyond the domestic market. The course adds the cultural variable to consumer behavior, market research, strategy, and marketing communications.

    Topics:
    1) The cultural variable in global marketing ;
    2) Approaching international markets;
    3) Developing global products;
    4) Developing global communication.


  • Market and Consumer Intelligence | 2,5 ECTS

    Market and Consumer Intelligence introduces you to core aspects of gathering, understanding and using market and consumer information, with the goal of giving you an insider’s view onto companies strategies.

    Topics:
    1) The market research process and qualitative research tools ;
    2) Quantitative research tools and report preparation and presentation;
    3) The psychological core of consumer behavior: motivation, comprehension, memory, attitudes ;
    4) The process of making decisions: problem recognition and information search, judgment and decision-making, post-decision processes;
    5) The consumer’s culture: groups and social influences, consumer diversity and cultural differences, household and social class influences, psychographics (values, personality, and lifestyles).


  • Designing Effective Communication | 2,5 ECTS

    First objective is that the students get an understanding of both why it is fundamental to work with a creative process nowadays and how design thinking works, so they can put it to use in their future projects. Secondly, in this course the teacher will not “teach” students on how to design effective communication, whereas students will teach themselves on how to do it. This is possible due to the format of the course: a very practical, hands-on program. We will go through the different design thinking phases focusing on the challenge of “Designing Effective Communication”. This approach not only puts the person at the center of our work, but it also taps into Creativity enabling us to develop 'out-of-the-box' solutions. .

    Topics:
    1) The 21st century context and why design thinking ;
    2) Understanding the challenge by deconstructing it ;
    3) Discovering key insights, making connections and finding patterns;
    4) Generating ideas and codesigning;
    5) Implementation through prototyping and validation;
    6) The power of storytelling.


  • Teaching methods

    For this course include lectures, quizzes, online learning materials and discussions.

    Assessment
    In class quizzes and presentations.
    Final grades are individual and set on a scale of 0 – 20.
    Approval requires a final grade equal or above 10.


    You can compare our scale with the ECTS grading scale in the table below:

    tabela summer ECTS

 

International Finance

 

Course aims

With this program students will acquire an understanding of models and tools of Corporate Finance and Investments, develop knowledge of the main areas of Finance, and get an overview of the main challenges in International Finance.

Each week is approached one different subject.

Students also have a Career Module of 0.5 ECTS that features two parts:
- The first part is completed online and consists on taking and reflecting on the results of careers’ and other types of tests, and reflecting on career development.
- The second consists on visiting a company, giving participants the opportunity to gather first hand information from managers and experts from large international institutions.

Check the syllabus below:


  • CORPORATE FINANCE | 2,5 ECTS

    The main objective of this course is to present the main concepts and tools of the modern theory of Finance that are required to analyze corporate financial decisions. The approach used in the course combines the presentation of the theory with introductory applications of the concepts using Excel. By the end of the course, students are expected to be familiar with fundamental concepts, be able to use them in problems and use Excel as the main tool to solve them.

    Topics:
    1) Introduction to Corporate Finance
    2) Value and capital budgeting 
    3) Capital structure and payout policy

     


  • INVESTMENTS 1 | 2,5 ECTS

    This course aims at developing key concepts in investment theory in an international context from the perspective of a portfolio manager or individual investor. The goal of this class is to provide you with a structure for thinking about investment theory and show you how to address investment problems in a systematic manner. We will examine current academic work and its application for portfolio choice.

    Topics:
    1) Portfolio choice
    2) Recent advances and global applications
    3) Asset pricing models  
    4) Recent empirical evidence and applications to expected international stock  
    5) Predictability of returns  

     


  • INVESTMENTS 2 | 2,5 ECTS

    This course aims at developing key concepts in investment theory in an international context from the perspective of a portfolio manager or individual investor. The goal of this class is to provide you with a structure for thinking about investment theory and show you how to address investment problems in a systematic manner. We will examine current academic work and its application for portfolio choice.

    Topics:
    1) Alternative Asset Classes: Derivative valuation and application  
    2) Alternative Asset Classes: Real Estate and the Subprime Crises  
    3) International Asset Management Industry and Performance evaluation  
    4) Behavioral Finance and Limits to Arbitrage  
    5) Constructing your own International Investment Strategy  

     


  • Teaching methods

    For this course include lectures, quizzes, online learning materials and discussions.

    Assessment
    In class quizzes and presentations.
    Final grades are individual and set on a scale of 0 – 20.
    Approval requires a final grade equal or above 10.


    You can compare our scale with the ECTS grading scale in the table below:

    tabela summer ECTS

 

Check the Social Activities >>>

 

 

International Economics

 

Course aims

How can a country develop its economy? What changes in policy are necessary? Can society eradicate poverty? What is the role of international institutions in the global economy? All these questions are discussed and answered, resorting to state-of-the-art models and techniques that students will apply to real-life policy issues.

Each week is approached one different subject.

Students also have a Career Module of 0.5 ECTS that features two parts:
- The first part is completed online and consists on taking and reflecting on the results of careers’ and other types of tests, and reflecting on career development.
- The second consists on visiting a company, giving participants the opportunity to gather first hand information from managers and experts from large international institutions.

Check the syllabus below:


  • BUSINESS ECONOMICS | 2,5 ECTS

    This course will introduce and/or refresh economic concepts and apply them in the context of managing a firm. The course focuses on unveiling intuitions behind economic models, and using them to frame business decisions, with a specific focus on issues related to competition and the internal organization of the firm.

    Topics:
    1) Introduction to Game Theory;
    2) Imperfect Competition;
    3) Strategic Commitments;
    3) Strategic Commitments;
    4) Market Dynamics;
    5) Human Resources and Incentives;
    6) Vertical Integration and Corporate Strategy

     


  • POVERTY – Concepts and Challenges | 2,5 ECTS

    This course aims at providing students with a broad knowledge about poverty. The focus is on the manifold relationships between poverty and the labor and housing markets, family composition and fertility choices, and education. It will focus on how to measure poverty and how to approach it in a multi-dimensional way, relating it to equality of opportunity and civic participation. It provides an understanding of poverty’s main causes, and helps the students into critical thinking about how to fight it. The students are endowed with the tools to critically assess different programs aiming at reducing poverty in developed countries.

    Topics:
    1) Defining and measuring povert;
    2) Dynamics of poverty;
    3) Poverty and geography;
    4) Poverty and the labor market;
    5) Poverty and education;
    6) Poverty and family composition;
    7) Children poverty;
    8) Fighting poverty: the basic policies, incentives, welfare reform.

     


  • DEVELOPMENT ECONOMICS | 2,5 ECTS

    This course will give students an overview of current research on development economics. Both theory and empirics will be tackled, with a strong applied focus. In the process it will introduce the main evaluation methods used in impact measurement of development interventions. The course also aims to offer basic research skills, as it will give the student the perspective of a researcher in this field.

    Topics:
    1) Poverty traps and foreign aid effectiveness ;
    2) Natural resources and ethnic divisions;
    3) Improving development;
    4) Democracy and corruption;
    5) Assessing development interventions: governance interventions, social programs devoted to health and education, access to formal banking;
    6) Agriculture policy in developing countries.

     


  • Teaching methods

    For this course include lectures, quizzes, online learning materials and discussions.

    Assessment
    In class quizzes and presentations.
    Final grades are individual and set on a scale of 0 – 20.
    Approval requires a final grade equal or above 10.


    You can compare our scale with the ECTS grading scale in the table below:

    tabela summer ECTS
 

Check the Social Activities >>>

 

Programs

nova sbe students

Summer at Nova includes
3 programs that run in parallel.
Each week a different subject is covered.

  • International Finance   [+]
    With this program students will acquire an understanding of models and tools of Corporate Finance and Investments, develop knowledge of the main areas of Finance, and get an overview of the main challenges in International Finance. 

  • International Economics [+]
    How can a country develop its economy? What changes in policy are necessary? Can society eradicate poverty? What is the role of international institutions in the global economy? All these questions are discussed and answered, resorting to state-of-the-art models and techniques that students will apply to real-life policy issues.

  • Global Marketing [+]
    Starting with an overview of Marketing strategy and implementation, students dive into research and consumer intelligence tools that will allow them to understand the market in their future careers. An intensive focus on integrated marketing communications will illustrate how corporations worldwide devise and deploy successful international marketing campaigns.

 summer-2015-schedule


Check Summer @ Nova Social activities >>

 

 

Summer at Nova 2014

by Nova SBE.

Check some of the moments lived during the Summer at Nova 2014 edition.

 

 

 

Watch the video made by one of students

 

 

Applications and Fees

 

gallery 9b 2

 

  • Regular online application period:
    from November 17th, 2014 to June 1st, 2015


    APPLICATION:
    Complete the online Application Form. You will be requested to attach the following documents:

    • Passport photo
    • Copy of your ID card/passport
    • Transcript of records with a full list of courses and corresponding grades
    • Curriculum Vitae in English
    • English certificate (when available). English is the language of instruction. Skills at the B2 level (CEFR) are the minimum recommended for study at Nova SBE.

    Enrollment in the Summer at Nova programs becomes effective only after your application is approved and payment is received.
    Further details regarding payment will be detailed on your invoice.

    Only upon enrollment are the Acceptance Letters issued for visa requirements (Non-European citizens).

    Successful participants receive:
    • Certificate for their Summer School Major
    • Transcript of Records that allows credit transfers to a higher education program
    • Bachelors and Masters students.
    • Recent graduates with a maximum  of two years professional experience. 

    Students applying for the Finance course should have good Excel skills and solid quantitative background.

  • Tuition
    €2.230 with accommodation in Student Residence Hall / Single room
    €2.200 with accommodation in Student Residence Hall / Double room
    €2.000 EUR without accommodation


    Nova students, partner school students and exchange students at Nova:
    €1.980 with accommodation in Student Residence Hall / Single room
    €1.950 with accommodation in Student Residence Hall / Double room
    €1.750 without accommodation

    Tuition fees Include:
    • Academic courses
    • Company visit
    • Cultural and sports activities
    • Social activities (including Welcome Dinner, Fado Dinner and Sunset Party)

    Tuition fees do not include:
    • Flights (or other transportation) to and from Lisbon
    • Accommodation (except if included in the package)
    • Meals (except those specified under social activities)

    Cancelation Policy
    Cancellations made until May 31, 2015, will receive a 50% refund.
    After this date no refund will be given.