Seven Areas of Research

Developing Exceptional Researchers in Management

"Doing a PhD in management at Nova is a passport for a different professional world. It develops independence and accountability as a PhD is about managing oneself. The research focus will test your resilience as you will be competing for space in the best journals. As a journey it will be demanding but you will be sharing the path with other equally and talented driven people. In case you have the confidence, the humility and the curiosity to explore the world of business knowledge, this can be the right challenge."
Miguel Pina e Cunha, Professor at Nova SBE

  • Management Control

    This area concentrates on the study of the economic, organizational, social and political aspects of management accounting and control practices. Particular emphasis is given to the investigation of the impact of the adoption of practices such as the Balanced Scorecard, Activity-Based Costing, Time-Driven ABC, Target Costing and Kaizen Costing in private and public organizations.

    Main courses: Management Control Systems, Applied Corporate Finance, Managerial Accounting

  • Innovation and Entrepreneurship

    This area aims at preparing students to pursue an entrepreneurial career. Courses focus on the general understanding of how to test whether an innovative idea, product or processed will be demanded by costumers, how to finance start-up ventures and innovation projects, and how to sell and market new products.

    Main courses: Innovation Management, Venture Simulation, Entrepreneurship, Entrepreneurial Finance & Venture Capital

  • Marketing

    Marketing deals with choosing target markets and getting, keeping and growing customers through the creation, delivery and communication of superior “customer value”. It is a dynamic field that combines creative ability and analytical skills.

    Main courses: Brand Management, Integrated Marketing Communication, Consumer Behaviour, International Marketing Strategy, New-Product Development

  • Operations Management

    This area is about getting things done effectively and efficiently in organizations. This area will therefore cover such issues as business process re-engineering, quality management, better customer service, inventory systems, managing manufacturing, supply chain management and project management. This demands a strong analytical skill from our students.

    Main courses: Operations Management, Quality Management, Operations Stratey

  • "Henry Ford once said that "Most people spend more time and energy going around problems than trying to solve them". As Nova SBE PhD, it is expected from you to spend your time and energy in acquiring and sharing knowledge in order to find solutions for problems in research, business and society and so have a positive impact."
    Luis Lages, Innovation Professor at Nova SBE

  • Social Enterprise

    This area is focused on building leadership skills and awareness to socially responsible global leaders in both for-profit corporations and nonprofit organizations, in different types of positions including consulting, financial services and consumer products, educational and health institutions, social services and governmental institutions.

    Main courses: Social Entrepreneurship, Management of Non-Profit Organizations, Corporate Social Responsibility, Economics Health & Health Care, Sustainable International Business

  • Strategy and International Business

    Business leaders need to provide direction to their companies, and to organize it in order to put the strategy in place. To build a sustainable competitive advantage, companies need to understand their customers and competitors, their strengths and weaknesses, the complex business and institutional environments, and the existing resource constraints. It’s also imperative that companies know how to serve customers in international markets, and how to internationalize a local business. This area focuses on the strategic management of companies.

    Main courses: International Business, Business Strategy and Practice, Corporate Strategy, Leadership & Change Management, Competition Policy

  • Organization Studies

    Individuals and group behavior can impact an organizational context, on the other hand institutional and social forces affect organizations and the people in them. As the pace of the market changes one thing remains - people are at the core of the success of companies .This is the starting point for this area of study than includes organizational behavior and human resources management.

    Main courses: Organizational Theory, Global Human Resource Management, Persuasion and Negotiation, Positive Organizations