Each year 15,000 students take up the challenge and make change happen for one of L’Oréal top brands. Over the past 25 years, 95,000 students from 58 countries have participated, learned and grown from this amazing experience.
Nova SBE won this year both challenges presented, tech and brand innovation for L’Oréal Men Expert, targeting millennial men.
Our school was the best represented university as we had the most teams in the final (four Nova SBE teams, competing with five from other universities).
In the national finals, teams presented their full-fledged idea in front of an expert jury at L’Oréal headquarters.
Nova SBE teams will now represent Portugal at the regional finals, in which they will compete against the winners of the national finals from other countries in Western Europe. The winners of the regional finals will go to Paris for the worldwide final in June, so we really hope that Nova SBE will represent Portugal in Paris!
Our teams received the support and advice from our career services, and our excellent marketing faculty provided valuable feedback, in particular Professor Catherine da Silveira. A special mention to Professor Irene Consiglio that followed all the projects from start to finish and without her none of the victories had been possible.